(also the exact words
of my client)
what my client said about the
copy I wrote for her
"I've been procrastinating my launch because I have no idea what to write!"
“My sales page is just not converting the way it’s supposed to”
“It takes me 3 hours to write a single nurturing email. I just don’t have time for this!”
“I’ve used a few templates but they never really sound like me.”
“I spent hours tweaking my sales page… yet I haven’t really made any sale from it.”
You're not alone.
We used it before the hipsters did.
Infinite battery life, no loading time, no data fees.
Wouldn't it be awesome if these were wearable?
"I created a complete sales page and email sequence from scratch, but I couldn't figure out why it wasn't converting. I hired Kari to write my sales page and my follow-up emails to close sales.
I launched only 2 weeks ago and her copywriting, guidance, and vision have more than tripled my sales!! Kari is up-to-date with current sales trends, doesn't use scammy tricks but uses authentic writing, making it all sound just like me to really get customers to dig deep and emotionally connect with my product.
It's phenomenal and the best copywriting I've ever seen in my life."
Amazon FBA Stars
Isn't it crazy how crowded the online space is getting? It’s so cramped there's almost no room to stand 6 feet apart.
And as if it's not chaotic outside already, there is a lot of noise inside our minds too.
Every single day, we're faced with a gazillion options to grow our business:
- Create IG reels
- DM 10 people daily
- Get a business coach
- Show up on stories daily
- Create an 'exclusive' FB group
The truth is, it's LESS about looking for more ways to grow your business, but MORE about deciding which strategies will actually move your business forward.
So today, I want to tell a lil something about what most entrepreneurs strangely take for granted. 👀
Most people think it's all about building a great offer, having an on-brand website, and obsessing over customer service. (Yep, all good things btw. Not denying that.)
But what’s the first thing a potential customer pays attention to?
It's what they read on your sales page and your emails.
It drives how they act. How they feel. And eventually, how they'll respond.
TRUTH: No matter how good you are at what you do, no matter how hard you work, or how 'consistently' you show up. If your copy doesn't communicate your value, then all your effort goes to waste.
"My coaching program is fully booked!!!! AND I still have a few applications pending. What. is. happening?"
"The copy on my landing page finally sounds like me. I can now confidently sell my offer"
"Sign up rate just TRIPLED."
"Complete strangers are booking calls with me straight from my sales page. I didn't even have to convince them to do it."
“I no longer have the guilt of not nurturing my email list. My email list is now happy, thriving, and buying!"
Say hello to...
The best part? you don't have to write it yourself!
x And you do NOT need to agonize over what to write for hours, staring at a blinking cursor.
x Nor do you have to keep second-guessing whether it makes sense to your ideal client
I write high-conversion sales pages and emails for course creators and coaches. I'm an engineer of words, bridging the gap between your ideas and what your customer needs to hear before they buy from you.
I do this because I love helping give passionate entrepreneurs a voice. I get a high from hearing my clients tell me how I've helped them get their ideas out of their heads and make them sound sexy.
I believe that copy should be approached in the same way an engineer approaches problems—systematic, intentional, and practical. It's not about throwing together a bunch of words "hoping it works" it's about having a deep understanding of your customer's problem (and designing your copy based on that.
Oh, and I'm an INTJ, Libra, enneagram type 3, lover of the outdoors, fall season, dogs, alternative rock, and currently obsessed with freediving.
If I were about to hire a copywriter, I would wanna know if we were on the same page, literally and figuratively. So here’s a glimpse of what it’s like to work with me.
How often do you read that in a value prop? Because copy is more than just about witty taglines or fancy words, it shouldn’t be ALLL about you. It should be all about your ideal customer. I put them first, you second (in terms of the copy I write).
We're not here for the icky, pushy, and aggressive type of sales copy. Why? Because that's not you! Instead, we go deep into your customer's inner psyche and understand what'll get them to go from "bye" to "buy" without the sleaze.
The best kind of copy is the kind that doesn’t feel like it’s copy. It’s as authentic and filled with personality. It feels like having a good friend over for a nice glass of wine. It's like what you're reading now. It feels like...you!
I get super specific whenever I need to describe something. Why? Great copy demonstrates the power of story. It’s powerful, it’s compelling, and at its best, it’s funny. It helps you stand out because if there’s one thing you have a monopoly over, it’s your sparkly personality.
Absolute NO to confusing your customer with fluff. Clarity means your words get right to the point. Nobody has to ask questions to understand what you’re talking about. That means not using distracting words like “Funambulism” (which is a fancy word that means “trying to sound smart.”)
A glimpse at how transforming your copy can transform your business.
Course sales page and email copy that tripled my clients conversion rate
Not all copywriters are created equal. Depending on where you are in terms of your business, we might or might not be the right fit to work together. Here's how you we can tell:
1. If you have a course, program, or service that you want to sell. ✨
2. You're ready to go all in and actually get your business moving. You want to not only get copy off your plate but ensure that it's done right.
3. You have a big idea that you want to get out of your head and put into words!
4. You want copy that sounds human and conversational. Hey—some people love the corporate-y, we-are-results-oriented type of copy, and that’s okay.
That’s just not my style.
That's okay! On the intake form here, you can choose the "not sure yet" option. Better yet, you can DM me on Insta to ask about any of my services.
Sure you can! Kindly DM "sample" to me on Instagram. I don't normally post samples publicly for the sake of my clients' privacy. But everything you're reading on this page is already pretty much a sample of how I write.
Unlike early 2000s JLO, my love does cost a thing. Click here for a list of my copywriting services.
That works too! I got my start over at Upwork and still maintain my profile up to this day.
You can check it out here.
Yesss! Would love to. In fact, it is much better to book your spot with me in advance. To get started, pick a time that works for you here and let's talk.
Ideally, you should start working with a copywriter 4-6 weeks before you plan to launch. I find that to be the sweet spot, giving you ample time to prepare.
Nobody is staying up at night thinking "A new font can really change my business right now" but that doesn't mean great copy can't work miracles for your business. I can help you by finding out what makes your ideal customer tick and use that to create irresistible copy.
My standard delivery time for all services at the moment is 5 days post-strategy call.
I have several clients who work with me on a retainer basis so that's def possible. Book a call with me here and let's see if we can find a fit. My retainer fee starts at $1000.
If you were going to learn a new sport, say freediving in The Great Barrier Reef, would you do the training, buy the equipment, and then do it on your own?
Of course not! You’d hire a guide — someone who’s been there before — to guide you, to keep you safe. That's exactly why it's best to hire a seasoned copywriter who knows her stuff. 😉
“Highly recommend Kari for any of your copywriting needs. Super reliable. Very communicative. Goes above and beyond in her work. Anything she gives me, I'm super impressed by her work. Kari is great at taking your ideas and bringing them to life. Hire your Kari to bring your passion to life."
Your Best Life Travel
“I hired Kari as a copywriter for my website after seeing some of her work. My website was mostly complete but I’m not skilled at the art of online sales, so I was thrilled with the end result. Kari took the initiative to perform outside research to put together copy for my website. I definitely recommend Kari for your business needs.”
Once you decide to work with me, that means you’re ready to go all in to make your sales launch a success and I’m 100000% with you on that journey. You are NOT doing anyone a favor by playing small. You’re doing those you can help a HUGE disservice.
Believe it or not, there are people out there waiting to rave about you! They just need to hear from you first.
That’s why marketing yourself, having clear + compelling copy is so much more than just making money. It’s all about connecting you with the people who need you the most. ✨
Working with me comes with a 100% Satisfaction Guarantee. Apply my copy onto your sales pages + emails and you’ll see the difference that intentional, persuasive copy can create for your business.